TikTok is introducing a fresh option that permits them to lessen the quantity of AI-created content appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale rollout. This development comes amid a surge in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing content creators on a popular video site only show content made by AI. A large amount of this content is deemed low-quality AI content, a term for inferior, mass-produced content that is frequently nonsensical or surreal.
Our research shows that many people like content created using AI tools, from computer-generated images to science explainers, and we want to provide users the power to see more or less of that, according to their own likes,” stated a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its service identified as made with AI. In total, more than 100 million pieces of content are uploaded to the app every day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Viewers will be able to limit or boost the volume of AI content they view by accessing the content preference option in the application and picking AI-made media. Additional categories that currently be controlled under the setting cover news, fashion, beauty, and choreography.
Platform Guidelines
The platform’s rules require users to label convincing artificially created content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.
Furthermore, the service will now add an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This measure is aimed to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
The platform is also launching a $2m awareness program for experts and groups to produce educational content about ethical AI use. This initiative will support educational bodies dedicated to training programming and robotics.
Platform Protection
TikTok has supported its content review process, during debate over plans to cut jobs for a large number of safety staff in the UK. TikTok is set to eliminate hundreds of positions in its trust and safety department in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A senior executive stated that human moderation would continue to be important, but AI can shield workers by eliminating the most harmful content before it gets reviewed by staff. The company stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
